Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to its launch, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "like it or lump it" attitude prioritizing edgy content and shocking moments over broad appeal.
Wada notes that pre-Persona 3, market considerations were almost taboo within the company culture. However, Persona 3 shifted Atlus' approach. The "Only One" strategy gave way to "Unique & Universal," focusing on creating original content with wider accessibility. Essentially, Atlus began prioritizing market viability, aiming for user-friendly and engaging experiences.
Wada uses the analogy of "poison in pretty packaging" to describe this evolution. The "pretty package" represents stylish design and appealing characters, broadening the game's appeal, while the "poison" remains Atlus' commitment to impactful, sometimes jarring, moments. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.
