Ubisoft confidently reports strong preorder numbers for Assassin's Creed Shadows despite its challenging development and marketing. Their recent financial report indicates preorders are comparable to those of Assassin's Creed Odyssey, a top performer in the franchise.
Ubisoft CEO Yves Guillemot expressed unwavering confidence, emphasizing the company's complete focus on the March 20th launch. Early reviews have been favorable, highlighting the compelling narrative, immersive experience, and effective dual protagonist approach. Guillemot praised the development team's dedication, calling Shadows the franchise's most ambitious installment yet.
Initially slated for a November release, Shadows faced two delays, first to February 14th, and then to its current March 20th launch date. The game carries significant weight for Ubisoft, representing the long-awaited Japan-set title and the first full Assassin's Creed game since 2020. Its success is crucial for the publisher, following recent underperforming titles and investor concerns.
The marketing campaign has faced setbacks, including apologies for historical inaccuracies in the game's depiction of Japan and unauthorized use of a historical group's flag. Further controversy arose from the removal of a "insensitive" collectible statue by PureArts. These issues, coupled with the delays, have led to growing fan impatience.
