Home News Thunderbolts* Hits $280M as Avengers Marketing Boosts Sales

Thunderbolts* Hits $280M as Avengers Marketing Boosts Sales

Author : Hazel Oct 04,2025

Thunderbolts* demonstrates impressive staying power at the box office, now reaching $272.2 million worldwide in its second weekend.

The Florence Pugh-led superhero film earned $33.1 million domestically and $34 million internationally, maintaining its top position for consecutive weeks. With just a 44% drop from its opening weekend, it outperformed Marvel peers like Guardians of the Galaxy Vol. 2 (-52%) and Ant-Man and the Wasp: Quantumania (-54%) in second-week retention. Current totals stand at $128.5 million domestic and $143.7 million overseas.

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Marketing efforts intensified significantly last week, with Marvel rebranding the film as "New Avengers" and extending the fictional conflict between Sam Wilson's team and the Thunderbolts into real-world promotion. This strategic push comes as Marvel prepares to launch Phase 6 with July's The Fantastic Four: First Steps.

Variety reports Disney allocated $180 million for production and $100 million for marketing, meaning Thunderbolts* needs sustained global performance to achieve profitability. Disney CEO Bob Iger recently praised the film as exemplifying Marvel's renewed focus on quality over quantity.

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While its $76 million domestic opening trailed most MCU debuts, Thunderbolts* outperformed underperformers like Eternals ($71 million). The film has earned positive reception, including IGN's 7/10 review praising its compelling character exploration elements. Marvel hopes this goodwill creates stronger legs than Captain America: Brave New World's rapid decline.

Marvel Cinematic Universe: Future Releases

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Looking ahead, 2026 will see Avengers: Doomsday (May 1, 2026) and Spider-Man: Brand New Day (July 31, 2026), followed by Avengers: Secret Wars on May 7, 2027.

In other box office news, Sinners has reached $283.3 million globally, while A Minecraft Movie approaches $1 billion with $909.6 million after six weekends.