Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit even before its official release. The game has surpassed an impressive $2.5 million in revenue since its soft launch, according to recent estimates from Pocketgamer.biz.
For those unfamiliar with Mo.co, it's a blend of a modern millennial social gaming platform with elements reminiscent of Monster Hunter. Players assume the role of a stylish part-time hunter tasked with taking on contracts to combat various evil invaders from beyond.
The early revenue spike can be attributed to the abundance of cosmetics and other in-game goodies available for players to collect. However, this initial surge in revenue quickly dropped after reaching its peak. This decline might not necessarily signal impending doom for Mo.co. Instead, it could be due to the limited content available during its invite-led soft launch phase, which may be hindering further success.
Superstitious cellWhy does this matter? Supercell has a history of managing its business with a ruthless yet unconventional approach to game releases. Rather than diluting their focus across multiple titles, they prioritize only the most promising games for full launch. This strategy has led to some initially underperforming but quickly surging releases like Brawl Stars and Squad Busters. However, it has also resulted in the cancellation of promising games such as Flood Rush and Everdale before they could see the light of day.
The question now is whether Mo.co will follow a similar path. Given its early success, Supercell might experiment with new content to see if it can revive player spending. Hopefully, we will soon see Mo.co available on major storefronts.
While Mo.co remains in its closed state and not yet accessible to the general public, if you're eager to stay ahead of the game, why not explore our top feature, "Ahead of the Game," for great early access mobile games you can play right now?
