- Match three identical Sanrio items to clear the board
- A wide cast of Hello Kitty and Friends characters
- Now available for pre-registration
If, like me, you can never get enough of Sanrio, but also like me, your budget for official merchandise isn't limitless, Applibot Inc. seems to have the perfect solution. The aptly named Hello Kitty Merch Match lets you collect Sanrio items virtually – because who doesn't need that Gudetama pouch in their life, even if we already have too many pouches and not enough cash to fill them.
In Hello Kitty Merch Match, you'll discover more than a thousand types of Sanrio-themed merchandise starring your favorite Hello Kitty and Friends characters. Your task is to find sets of three matching items within the cluttered pile to clear the board, with everything from My Melody mugs to Cinnamoroll calculators waiting to be collected.
The visual charm is undeniable – everything looks incredibly cute, and with that signature Sanrio aesthetic, it's easy to see why this game is so appealing, especially for mobile play.

And when it comes to Sanrio characters, even some of the less mainstream ones make an appearance. Beyond the familiar faces like Pompompurin, Kuromi, Hangyodon, and Bad Badtz-Maru, you'll also spot Wish Me Mell and Kirimichan.
And honestly, when there's a piece of sliced salmon in the mix, you know it's going to be a fantastic time.
While you wait for the official launch, why not explore some similar titles? Check out our list of the top match-3 games on Android to keep yourself entertained in the meantime.
If you're excited to dive in, you can pre-register for Hello Kitty Merch Match right now on the App Store and Google Play. It’s free to play, with optional in-app purchases.
Feel free to visit the official website for more details, or watch the clip above to get a sense of the charming art style and overall vibe.