The Pokémon Company is responding to stock shortages of the latest Pokémon TCG expansion, Scarlet & Violet—Prismatic Evolutions. Discover what led to the shortage and how the issue is being resolved.
High Demand Causes Shortage of Latest Pokémon Expansion
Pokémon Company Increases Production to Meet Demand
The Pokémon Company is tackling supply shortages for the newest Pokémon Trading Card Game (TCG) set, Prismatic Evolutions, as noted in an IGN report from January 16, 2025.
“We recognize that some fans may have trouble finding certain Pokémon Trading Card Game: Scarlet & Violet—Prismatic Evolutions products at launch due to high demand affecting supply,” a Pokémon Company spokesperson stated. “We know this can be frustrating for fans and are moving quickly to print more of the affected TCG products as soon as possible, operating at full capacity.”
Although fans may need to wait a bit longer to obtain the new set, it’s good to know The Pokémon Company is prioritizing restocking to meet demand.
Pokémon TCG Prismatic Evolutions Shortage Impacts US Local Stores
The shortage of the Prismatic Evolutions expansion was first highlighted on the Pokémon TCG fan site PokeBeach on January 4, 2025.
The report indicated that local Pokémon stores across the US are struggling with limited inventory due to unexpectedly high demand. “One big factor is that stores that don’t usually carry Pokémon are now requesting this set from distributors,” explained Deguire, owner of Player 1 Services, a major Pokémon store in Maryland.
With increased orders from various stores, distributors cut local retailer allocations by 10% to 15%. As a result, smaller stores have faced the biggest impact, as inventory was spread thin “to supply as many stores as possible and maintain business relationships,” while larger retailers like GameStop and Target received their full shipments.
The shortage could also lead to price increases for certain Prismatic Evolutions products. According to the report, the unreleased Elite Trainer Box is already listed on resale markets for $127, compared to its $55 retail price. However, once The Pokémon Company increases supply, scalpers may lower prices or avoid stockpiling the new expansion.
Scarlet & Violet—Prismatic Evolutions: 2024 Announcement Recap
On November 1, 2024, The Pokémon Company announced the new Pokémon TCG expansion, Scarlet & Violet—Prismatic Evolutions, scheduled for release on January 17, 2025. The set introduces Tera Pokémon ex, new Special Illustration Rare cards, Ultra Rare Supporter cards, and more.
On January 7, 2025, the company also shared that the expansion includes a variety of new cards alongside reprints of popular recent cards—all featuring brand-new artwork. Examples include Teal Mask Ogerpon ex, illustrated by Yukihiro Tada, and Roaring Moon ex by Shinji Kanda.
Additional Prismatic Evolutions products, including the Surprise Box and Mini Tin, will launch on February 7, 2025. This lineup showcases Eevee and its eight evolutions, each appearing as a Stellar Tera Pokémon ex. Two more products—the Booster Bundle and Pouch Special Collection—are set for release on March 7 and April 25, 2025, respectively.
Starting January 16, 2025, one day before the physical launch, fans can try the set in Pokémon TCG Live on iOS, Android, macOS, and Windows. Testing the new cards in TCG Live is a great way to get familiar with the set and refine your deck strategy.
