Nintendo has initiated legal action against accessory manufacturer Genki, alleging trademark infringement following Genki's release of renders depicting a "Nintendo Switch 2" mockup several months before Nintendo officially unveiled its new console. The controversy erupted at CES 2025 in January when Genki showcased the Switch 2 mockup, claiming it was based on a real Switch 2 system they had seen and used to design their accessories.
According to court documents obtained by IGN, Nintendo accuses Genki of launching a "strategic campaign" to exploit public interest in the next-generation console. The lawsuit claims Genki boasted about having early access to the unreleased console and allowed guests to interact with the mockups. Nintendo argues that Genki's assertions of compatibility with the Switch 2 are misleading and could only be made with unauthorized access to the console.
The court papers state that in January 2025, Genki began advertising unauthorized access to the upcoming Nintendo Switch 2, which had not yet been publicly revealed by Nintendo. Despite later contradicting their initial claims by stating they never possessed a console, Genki continued to assure consumers that their accessories would be compatible with the Switch 2 upon its release.
Genki Nintendo Switch Mockup Images from CES 2025
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Nintendo further alleges that Genki infringed on its trademarks through its advertising and competed directly with Nintendo and its authorized licensees. The company also criticized a tweet from Genki's CEO, Edward Tsai, which hinted at unauthorized access to Nintendo's headquarters, and a website pop-up suggesting secrecy.
Nintendo is seeking to prevent Genki from using the "Nintendo Switch" trademark in its marketing, demanding the destruction of any products or marketing materials referencing Nintendo's branding, and requesting unspecified damages, which they want to be tripled.
In response, Genki issued a statement on social media acknowledging the lawsuit and their commitment to working with legal counsel. They emphasized their independence and dedication to creating innovative gaming accessories, expressing gratitude for the support they've received. Genki plans to continue preparing for product orders and to showcase new products at PAX East.
The Nintendo Switch 2 is scheduled to debut on June 5, with pre-orders starting on April 24 at a price of $449.99. High demand has led Nintendo to warn U.S. customers that release date delivery is not guaranteed for those who pre-ordered through the My Nintendo Store. For more details, check out IGN's Nintendo Switch 2 pre-order guide.
