Amazon Prime Day kicks off officially on July 8, but standout TV deals have arrived early. Right now, you can score LG's premium OLED models at unprecedented prices: the 65" Evo C4 OLED for $1,199.99 (52% off) and the 77" version for $1,799.99 (51% off), both with free shipping. These TVs have dominated our PlayStation recommendations for three consecutive years, delivering best-in-class picture quality with minimal input lag and exceptional refresh rates.
Early Access LG OLED Deals Now Live
65" LG C4 4K OLED Smart TV
$2,499.99 (52% savings)
$1,199.99 at Amazon
77" LG C4 4K OLED Smart TV
$3,699.99 (51% savings)
$1,799.99 at Amazon
As LG's mid-range champion, the C4 represents OLED technology at its finest - showcasing infinite contrast ratios, instantaneous response times, and perfect blacks. The proprietary Evo panel boosts brightness beyond standard W-OLED displays, rivaling Samsung's QD-OLED technology. With years of LG's OLED refinements, these TVs deliver reference-quality 4K HDR performance.
Gamers will appreciate the C4's cutting-edge specs: a native 120Hz panel (overclockable to 144Hz), four full-spec HDMI 2.1 ports supporting 4K/120Hz gameplay, VRR, and ALLM technologies. The redesigned composite fiber back panel makes installation easier than previous generations.
C4 vs C5: Is the Upgrade Worth It?
While LG's new C5 model features the Alpha a9 Gen8 processor and marginally improved brightness, the $500-$1000 price premium doesn't justify these incremental upgrades for most buyers. The enhanced brightness does help with glare reduction and color performance in bright rooms, but the C4 remains the smarter value proposition.
Why Trust Our Recommendations?
Our deals team combines decades of experience evaluating consumer electronics. We maintain strict standards, only recommending products we've personally tested from manufacturers we trust. Follow our Deals Twitter account for ongoing coverage of Prime Day specials and other limited-time offers.
